Tim O’Reilly had a point , when he said, “We’re entering
a new world in which data may be more important than software.” For
most organizations, data has become the most important factor in making
business decisions. Data analytics have become so crucial that
brands are predicted to increase spending on the category by 73 percent
over the next three years — while for big market cap B2C companies, the
increase is closer to 100 percent.
In
present world importance of data analytics increase, so does the difficulty in
compiling all of the relevant information for your product. Marketing in an
omnichannel world means dealing with multiple formats, measurements, and
reports. As you can imagine, the results are far from pretty. In a recent
VentureBeat Insight report, 65 percent of marketers said they lacked the
ability to measure marketing impact accurately. Which means a lot of
informative data is going to waste.
So,
how are marketers expected to manage the complexities of sorting and analyzing
with the end goal of developing insight-rich strategies?
For
starters, it’s essential to select the vendors that fit your brand and measure
the right information effectively and as effortlessly as possible. Is your
analytic partner satisfying all of your needs? How do they compare to others?
Our report surveyed over 1,000 marketing analytic professionals across 10 key
data use cases — and outlines the top vendors available for every use case.
In
this not-to-be-missed webinar, VentureBeat analyst Jon Cifuentes will share the
essential takeaways from the report, giving you a vital crash course in what’s
needed to leverage predictive analytics to their full potential and outlining
the partners needed to get you there.
He’ll
be joined by Yeoman Technologies CEO Michael Healey, who will
share insights into data visualizations and their important role
in predictive marketing. We’re living in a data-driven world, so you
can’t afford to let this webinar pass you by.
PS - http://venturebeat.com/
0 comments:
Post a Comment