With the advent of newer Google algorithms, webmasters today are
forced to look more closely at all of their off-page SEO efforts to create a
quality link profile. The practice that stands out most is perhaps backlinking
because it needs constant monitoring to avoid bad links. Here we’ll discuss bad
links in some detail to assist in building a link profile for success.
Beware
Low-Quality Directory Submissions
You have full control over which directories your website will
appear on. Listing your online presence on relevant directories is not bad as
long as you carefully scrutinize them beforehand. A directory with too many
advertisements and no moderation spells danger. You don’t want a backlink to
your website through a suspicious source like that. The risk of low-quality
directory submission is too large to ignore, so it’s best to steer clear.
Avoid
Link Networks
Google actively seeks out and penalizes link networks. These
networks usually own several websites, which can provide backlinks to your
website for a price. You need to keep in mind that eventually such websites
will be tracked down by Google and banned. If your link profile includes this
site and your URL is found in the network, you might face repercussions. Google
maintains a strict policy that backlinks must come naturally and not through
such manipulative off-page SEO practices.
Use Paid
Links Only in Small Numbers
Let’s understand this with an example. Suppose you come out with
an app and want it to be reviewed. You can always approach a website for a
“sponsored” review with a full disclosure. This will certainly generate more
downloads for your app and increase traffic to your website. However, ensure
that you mark this paid link as “no follow.” This makes certain that the search engine ranking
of your website is not affected by the traffic through the paid link. Google
considers this an ethical practice in building a link profile.
Evaluate
Old Backlinks
Over time, your backlinks can be broken for a number of different
reasons. When you have a large number of broken links though, your website’s
ranking can drop dramatically. Along with the external links, make sure that
your internal links to separate web pages aren’t broken. If you’re changing the
URL of your website or changing the web host, make the transition as
meticulously as possible to avoid a huge number of broken links.
Keep
Backlinks Relevant
There’s something extremely fishy about a website that deals with
automobiles having backlinks to a health/fitness website. If your audience is
based in Sydney, Australia, it’d also be weird to earn backlinks from somewhere
in Nigeria. You’ll need to analyze your backlinks and disavow them if they’re
too outlandish in your niche. Lack of relevance in such instances can be a red
flag for the search engines. In fact, a video by Matt Cutts of Google
specifically touches upon this topic.
Overall, remember that Google has started taking manual
action against spam websites. It’s a clear indication that you must
be vigilant in your off-page SEO tactics to earn quality backlinks. All of
these directly impact your website’s link profile. The following
infographic will explain in more detail on how you can earn backlinks and
develop a natural link profile that boosts rankings with full detail about
Off-Page SEO.
Read more at http://www.business2community.com/infographics/detailed-guide-off-page-seo-infographic-01317616#5ubhXvCf1kr6xxZ0.99
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